Impact of Brand Related Attributes on Consumer ’ s Purchase Intention Towards Private Label Apparels Brands : A Study About the Consumers of Ahmedabad

@inproceedings{Dharamdasani2017ImpactOB,
  title={Impact of Brand Related Attributes on Consumer ’ s Purchase Intention Towards Private Label Apparels Brands : A Study About the Consumers of Ahmedabad},
  author={Deepesh Dharamdasani and Dr. Mahendra Sharma},
  year={2017}
}
  • Deepesh Dharamdasani, Dr. Mahendra Sharma
  • Published 2017
It has been observed that there is a great growth of the market share of PLB in developed countries. Earlier most of the people were using branded clothes, but now a days the companies have introduced their own private brands to increase their popularity and more profit. Companies are providing more discounts on private brands to get more customers. Retailers have not only customized and localized the products as per customer’s tastes and preference but also created PLBs’. At present customers… CONTINUE READING

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