• Corpus ID: 55481832

Impact of Brand Image and Service Quality on Consumer Purchase Intention: A Study of Retail Store in Pakistan

@article{Arslan2014ImpactOB,
  title={Impact of Brand Image and Service Quality on Consumer Purchase Intention: A Study of Retail Store in Pakistan},
  author={Muhammad Arslan and Rashid U. Zaman},
  journal={Research on humanities and social sciences},
  year={2014},
  volume={4},
  pages={98-105}
}
The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant… 
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