Corpus ID: 17866022

Impact Of Subliminal Messages In TV Advertisements on Customer Behaviour (A Case Study of Youth in Kashmir Province of J&K)

@article{Sofi2013ImpactOS,
  title={Impact Of Subliminal Messages In TV Advertisements on Customer Behaviour (A Case Study of Youth in Kashmir Province of J&K)},
  author={S. Sofi and Fayaz Ahmad Nika},
  journal={Journal Of Business Management & Social Sciences Research},
  year={2013},
  volume={2},
  pages={17-28}
}
  • S. Sofi, Fayaz Ahmad Nika
  • Published 2013
  • Psychology
  • Journal Of Business Management & Social Sciences Research
  • Abstract The topic subliminal advertising has had long controversy ever since 1958 when James vicary published a study based on the effects in add “Drink Coke, Eat Pop Corn”, wherein he had found increase in sales after movie at refreshment Box (Russel, Rowe and Smouse, 1991).Subliminal basically means below threshold and subliminal advertisements are directed at subconscious level where a consumer is not able to evaluate consciously what is happening to him or her but its impact is seen… CONTINUE READING
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