Immediate increase in food intake following exercise messages.

  title={Immediate increase in food intake following exercise messages.},
  author={Dolores Albarracin and Wei Wang and Joshua Leeper},
  volume={17 7},
Communications to stimulate weight loss include exercise-promotion messages that often produce unsatisfactory results due to compensatory behavioral and metabolic mechanisms triggered by physical activity. This research investigated potential automatic facilitation of eating immediately after exercise messages in the absence of actual exercise. Two controlled experiments demonstrated greater than control food intake following exposure to print messages typical of exercise campaigns as well as… CONTINUE READING

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Food compensation: do exercise ads change food intake?

The international journal of behavioral nutrition and physical activity • 2011
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