Imagining global India: Bollywood's transnational appeal

@article{Oneill2013ImaginingGI,
  title={Imagining global India: Bollywood's transnational appeal},
  author={Patricia O'neill},
  journal={Continuum},
  year={2013},
  volume={27},
  pages={254 - 266}
}
Indian commercial cinema, often referred to as Bollywood, may be considered more than a national cinema because its transnational appeal encompasses a large and diverse audience. Bollywood's affective aesthetics and narratives also differ significantly from the presumed ‘universal’ techniques and narratives of Hollywood. In recent years, films like ‘Dil Se’, ‘Kal Ho Naa Ho’ and ‘Guru’ export an image of Indianness that negotiates tensions between homeland and diaspora and underscores India's… 
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