Imaginary People Representing Real Numbers

@article{An2018ImaginaryPR,
  title={Imaginary People Representing Real Numbers},
  author={Jisun An and Haewoon Kwak and Soon-Gyo Jung and Joni O. Salminen and M. Admad and Bernard Jim Jansen},
  journal={ACM Transactions on the Web (TWEB)},
  year={2018},
  volume={12},
  pages={1 - 26}
}
We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more than 4,200 online videos produced by a global media corporation, we demonstrate that our methodology has several novel accomplishments, including: (a) identifying distinct user behavioral segments… 
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