Images and Issues in the 1988 Presidential Election

@article{Gopoian1993ImagesAI,
  title={Images and Issues in the 1988 Presidential Election},
  author={J. D. Gopoian},
  journal={The Journal of Politics},
  year={1993},
  volume={55},
  pages={151 - 166}
}
  • J. D. Gopoian
  • Published 1993
  • Political Science
  • The Journal of Politics
This article uses a methodology first suggested in "The Two Faces of Issue Voting" by Carmines and Stimson (1980) to disaggregate voters into "issue voters" and "image voters." An application of this methodology to the 1988 American National Election Study dataset demonstrates that image voters provided Dukakis with a slight advantage over Bush in the 1988 election, and that Dukakis was the primary beneficiary of negative image voting. Issue voters outnumbered image voters, however, and… Expand
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Volume Information
  • The Journal of Politics
  • 1993

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The Center for Political Studies' 1972 presidential election survey was used to investigate the role that issue voting, ideology, candidate assessments, and partisan defections played in theExpand
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The state of knowledge regarding the relative influence of issues, parties, and candidates across time in presidential elections is confounded because researchers have typically employed standardizedExpand
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