Images and Issues in the 1988 Presidential Election

  title={Images and Issues in the 1988 Presidential Election},
  author={J. D. Gopoian},
  journal={The Journal of Politics},
  pages={151 - 166}
  • J. D. Gopoian
  • Published 1 February 1993
  • Political Science
  • The Journal of Politics
This article uses a methodology first suggested in "The Two Faces of Issue Voting" by Carmines and Stimson (1980) to disaggregate voters into "issue voters" and "image voters." An application of this methodology to the 1988 American National Election Study dataset demonstrates that image voters provided Dukakis with a slight advantage over Bush in the 1988 election, and that Dukakis was the primary beneficiary of negative image voting. Issue voters outnumbered image voters, however, and… Expand
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Volume Information
  • The Journal of Politics
  • 1993


The Two Faces of Issue Voting
Both implicit democratic norms and the reconstructions provided by theorists of rational choice suggest that issue voters are more sophisticated–educated, informed, and active in politics–than otherExpand
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