Imagery Effects on the Selective Reading of Internet Newsmagazines

@article{KnoblochWesterwick2003ImageryEO,
  title={Imagery Effects on the Selective Reading of Internet Newsmagazines},
  author={Silvia Knobloch-Westerwick and Matthias R. Hastall and Dolf Zillmann and Coy Callison},
  journal={Communication Research},
  year={2003},
  volume={30},
  pages={3-29}
}
An Internet newsmagazine was created, involving all features of online interactivity. The text of all available reports was held constant. The imagery of a subset of articles was manipulated, however. The manipulated articles were presented either without images, with text-related innocuous images, or with text-related threatening images in both their headline displays and their text bodies. During a fixed period of time, readers were free to sample articles and to read as much of them as they… CONTINUE READING