• Psychology
  • Published 1972

Image alteration in a mass movement : a rhetorical analysis of the role of the Log College in the Great Awakening.

@inproceedings{Reed1972ImageAI,
  title={Image alteration in a mass movement : a rhetorical analysis of the role of the Log College in the Great Awakening.},
  author={Charles Robert Reed},
  year={1972}
}
c r i t i c i s m o f o u t s i d e i n t e l l e c t u a l s . However, i t a l s o had a p o p u la r s i d e w hich so u g h t to a p p e a l to th e uned uca ted and to th e m a sse s . Emo­ t i o n a l sym bo ls , "god" and " d e v i l " te rm s , s t e r e o t y p i n g , and f o l k a rg u 31 m ents c h a r a c t e r i z e d t h i s p o p u la r s i d e . The p u rp o se o f th e movement c l e a r l y emerged d u r in g i t s t h i r d s t a g e . W ith t h e a r i s i n g o f th e P r… CONTINUE READING

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