Image Sponsoring: A Methodology to Match Event and Sponsor

@article{Ferrand1996ImageSA,
  title={Image Sponsoring: A Methodology to Match Event and Sponsor},
  author={Alain Ferrand and Monique Pages},
  journal={Journal of Sport Management},
  year={1996},
  volume={10},
  pages={278-291}
}
This study is part of a larger investigation concerned with a methodology to evaluate the effectiveness of image sponsoring. The notion of image, which is equivalent to the idea of social representation from social psychology, is central to this series of studies. This study was concerned with the similarities and dissimilarities in the images or social representations of the Lyon's Tennis Grand Prix, France (GPTL) and Perrier, a seller of mineral water. In the first phase, a convenience sample… 

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