Corpus ID: 155147388

Image Re-branding in a Fragile State: The Case of Nigeria*

@inproceedings{Ojo2013ImageRI,
  title={Image Re-branding in a Fragile State: The Case of Nigeria*},
  author={G. Ojo and Iro Aghedo},
  year={2013}
}
In today`s globalized world, nations are increasingly concerned about how they are perceived by their publics, often carefully planning and executing policies to maintain a positive identity or shed a negative image. While some countries are able to execute nation branding, others are not. Using the Nigerian experience as a case study, this article shows how the character of a state can undermine its capacity for successful nation branding. We argue that countries are judged not just by what… Expand
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