Illustrating caffeine's pharmacological and expectancy effects utilizing a balanced placebo design.

@article{Lotshaw1996IllustratingCP,
  title={Illustrating caffeine's pharmacological and expectancy effects utilizing a balanced placebo design.},
  author={Sandra C. Lotshaw and John R. Bradley and Larry R. Brooks},
  journal={Journal of drug education},
  year={1996},
  volume={26 1},
  pages={
          13-24
        }
}
Caffeine consumption, a ubiquitous cultural phenomenon with significant health implications may be governed by some of the same principles which affect other drug use [1]. We hypothesized that pharmacological and expectancy effects may be two of those principles. A balanced placebo design was used with 100 male undergraduates to separate caffeine's active drug effects from the expectancy of having consumed caffeine on mood, performance, and physiological measures. The manipulation of… CONTINUE READING

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