Illusions of familiarity.

  title={Illusions of familiarity.},
  author={Bruce W. A. Whittlesea},
  journal={Journal of Experimental Psychology: Learning, Memory and Cognition},
  • B. W. Whittlesea
  • Published 1 November 1993
  • Psychology
  • Journal of Experimental Psychology: Learning, Memory and Cognition
Feelings of familiarity are not direct products of memory. Although prior experience of a stimulus can produce a feeling of familiarity, that feeling can also be aroused in the absence of prior experience if perceptual processing of the stimulus is fluent (e.g., Whittlesea, Jacoby, & Girard, 1990). This suggests that feelings of familiarity arise through an unconscious inference about the source of processing fluency. The present experiments extend that conclusion. First, they show that a wide… 

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