If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

  title={If you love something, let it go mobile: Mobile marketing and mobile social media 4x4},
  author={A. Kaplan},
  journal={Business Horizons},
  • A. Kaplan
  • Published 2012
  • Economics
  • Business Horizons
  • Social media applications—including collaborative projects, micro-blogs/blogs, content communities, social networking sites, and virtual worlds—have become part of the standard communication repertoire for many companies. Today, with the creation of increasingly powerful mobile devices, numerous social media applications have gone mobile and new entrants are constantly appearing. The purpose of this article is to take account of this evolution, and provide an introduction to the general topic… CONTINUE READING

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