If it Walks Like a Duck...: Concerns about Quackery in Marketing Education

  title={If it Walks Like a Duck...: Concerns about Quackery in Marketing Education},
  author={L. Chonko},
  journal={Journal of Marketing Education},
  pages={16 - 4}
  • L. Chonko
  • Published 2004
  • Sociology
  • Journal of Marketing Education
Quackery is a term commonly associated with the medical profession. It is often associated with those who are proponents of alternative medicines, the benefits of which are not based on science. In this article, it is asserted that quack methodologies have been infused into the teaching of marketing. Marketing education is not indicted with being dominated by quack teachers. Rather, the article presents a number of concerns about the infusion of quack teaching methodologies that, as practiced… Expand
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