If at first you don't succeed. False hopes of self-change.

@article{Polivy2002IfAF,
  title={If at first you don't succeed. False hopes of self-change.},
  author={Janet Polivy and C. Peter Herman},
  journal={The American psychologist},
  year={2002},
  volume={57 9},
  pages={
          677-89
        }
}
Despite repeated failure at attempts to change aspects of their behavior, people make frequent attempts at self-change. The generally negative outcome of many such self-change efforts makes it difficult to understand why so many individuals persist at these attempts. The authors have described this cycle of failure and renewed effort as a "false hope syndrome" characterized by unrealistic expectations about the likely speed, amount, ease, and consequences of self-change attempts. In this… 

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