If It’s Difficult to Pronounce, It Might Not Be Risky: The Effect of Fluency on Judgment of Risk Does Not Generalize to New Stimuli

@article{Bahnk2017IfID,
  title={If It’s Difficult to Pronounce, It Might Not Be Risky: The Effect of Fluency on Judgment of Risk Does Not Generalize to New Stimuli},
  author={{\vS}těp{\'a}n Bahn{\'i}k and M. Vranka},
  journal={Psychological Science},
  year={2017},
  volume={28},
  pages={427 - 436}
}
Processing fluency is used as a basis for various types of judgment. For example, previous research has shown that people judge food additives with names that are more difficult to pronounce (i.e., that are disfluent) to be more harmful. We explored the possibility that the association between disfluency and perceived harmfulness might be in the opposite direction for some categories of stimuli. Although we found some support for this hypothesis, an improved analysis and further studies… Expand

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