Ideology, attitudinal positioning, and the blockchain: a social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups

@article{Inwood2021IdeologyAP,
  title={Ideology, attitudinal positioning, and the blockchain: a social semiotic approach to understanding the values construed in the whitepapers of blockchain start-ups},
  author={Olivia Inwood and Michele Zappavigna},
  journal={Social Semiotics},
  year={2021},
  pages={1-19}
}
Recent work on algorithmic bias has shown that understanding the values embedded in technology design processes is important for avoiding social harm. This paper explores the attitudes construed in... 
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