Identity negotiation: where two roads meet.

@article{Swann1987IdentityNW,
  title={Identity negotiation: where two roads meet.},
  author={William B. Swann},
  journal={Journal of personality and social psychology},
  year={1987},
  volume={53 6},
  pages={1038-51}
}
This article traces a program of research on the interplay between social thought and social interaction. Early investigations of the impact of perceivers' expectancies on the actions of target individuals illuminated the contribution of perceivers to the identity negotiation process but overlooked the role of targets. The research discussed here is based on the assumption that targets play an active role in the identity negotiation process. Specifically, just as perceivers strive to validate… CONTINUE READING

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