Identifying words that emerge into consciousness: Effects of word valence and unconscious previewing

@article{Prioli2015IdentifyingWT,
  title={Identifying words that emerge into consciousness: Effects of word valence and unconscious previewing},
  author={Simone C. Prioli and Todd A. Kahan},
  journal={Consciousness and Cognition},
  year={2015},
  volume={35},
  pages={88-97}
}
Words with negative valence capture attention and this increase in attentional resources typically enhances perceptual processing. Recently, data using continuous flash suppression (CFS) appear to contradict this. In prior research when Chinese words were unconsciously presented in CFS and contrast was raised until the word was identified, RTs to identify words with negative valence were slower than RTs to words with neutral valence. This result might be limited to situations where a… CONTINUE READING
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