Identifying predictors of continuance intention on social media-based physical activity using the analytic hierarchy process method

Abstract

The world population is being threatened by immense rates of physical inactivity in the form of health issues such as cardio diseases, obesity, and etc. Physical activity (PA) such as walking, cycling, cleaning houses and washing cars can improve healthy mind and body. Social media (SM) is a growing social-networking tool connecting people from different… (More)

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Cite this paper

@article{Wanichavorapong2017IdentifyingPO, title={Identifying predictors of continuance intention on social media-based physical activity using the analytic hierarchy process method}, author={Nittee Wanichavorapong and Ab Razak Che Hussin and Ahmad Fadhil Bin Yusof}, journal={2017 International Conference on Research and Innovation in Information Systems (ICRIIS)}, year={2017}, pages={1-6} }