Identifying food marketing to teenagers: a scoping review

@article{Truman2019IdentifyingFM,
  title={Identifying food marketing to teenagers: a scoping review},
  author={Emily Truman and Charlene Elliott},
  journal={The International Journal of Behavioral Nutrition and Physical Activity},
  year={2019},
  volume={16}
}
  • Emily Truman, C. Elliott
  • Published 19 August 2019
  • Business
  • The International Journal of Behavioral Nutrition and Physical Activity
BackgroundTeenagers are aggressively targeted by food marketing messages (primarily for unhealthy foods) and susceptible to this messaging due to developmental vulnerabilities and peer-group influence. Yet limited research exists on the exposure and power of food marketing specifically to teenage populations. Research studies often collapse “teenagers” under the umbrella of children or do not recognize the uniqueness of teen-targeted appeals. Child- and teen-targeted marketing strategies are… 

Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing

Food marketing is powerful and prevalent, influencing young people’s food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a

Measuring the Power of Food Marketing to Children: a Review of Recent Literature

TLDR
Mapping the current landscape when it comes to the power of food marketing to children reveals concrete details about particular platforms, methods, and strategies, as well as opportunities for future research—particularly with respect to definitions and techniques monitored, digital platforms, qualitative research, and tracking changes in targeted marketing techniques over time.

Hooked on Junk: Emerging Evidence on How Food Marketing Affects Adolescents’ Diets and Long-Term Health

Examine current research on how adolescents are influenced by junk food marketing; inform proposed policies to expand food marketing restrictions to protect children up to age 17. Previous food

Testing a Mobile App for Participatory Research to Identify Teen-Targeted Food Marketing: Mixed Methods Study

TLDR
The GrabFM! app had high feasibility and usability, suggesting its efficacy in capturing accurate data relevant to the teenage population’s experience with food marketing messaging.

Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging

TLDR
Messages contained in Facebook posts were mostly positive brand/product aspects or parental concern-based aspects that match previous analyses of marketing content in traditional media and should be closely monitored due to the personalized nature of consumer social media interactions.

Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues

TLDR
This paper tested a theoretical model related to the association between health, food, packaging cues and gender differences and found that gender could be considered as a variable able to moderate the relationships between health and unhealthy lifestyle habits and eating behaviours, food involvement and packaging decisions.

Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study

TLDR
Assessment of the extent of food and beverage advertising on television in Canada and compare the frequency of food advertising broadcasted during programs targeted to preschoolers, children, adolescents and adults found advertisements promoting fast food were significantly greater among adolescent-programming compared to other age groups.

Adolescents’ Reactions to Adverts for Fast-Food and Confectionery Brands That are High in Fat, Salt, and/or Sugar (HFSS), and Possible Implications for Future Research and Regulation: Findings from a Cross-Sectional Survey of 11–19 Year Olds in the United Kingdom

TLDR
If these reactions are typical of other HFSS products, future research and regulatory change should examine whether additional controls on the content of HFSS marketing, for example mandated health or nutritional information and revised definitions of youth appeal, offer additional protection to young people.

Beverage Advertisement Receptivity Associated With Sugary Drink Intake and Harm Perceptions Among California Adolescents

TLDR
Beverage advertisement receptivity was associated with less perceived SSB harm and greater SSB consumption in this population of adolescents, and policy strategies, including marketing restrictions or counter-marketing campaigns could potentially reduceSSB consumption and improve health.

References

SHOWING 1-10 OF 151 REFERENCES

“Grab gatorade!”: food marketing, regulation and the young consumer

  • C. Elliott
  • Business
    European Journal of Marketing
  • 2018
This paper aims to examine current regulatory initiatives on food marketing to young people and to highlight unique considerations when it comes to teenagers.This paper integrates the policy and

Food Marketing and its Impact on Adolescents' Food Choices

Background : Now-a-days, adolescents and children are considered as a substantial target market by the food industry. This makes marketers to target children and adolescents by designing customized

Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children

Abstract Food marketing to children is a powerful factor in the health of young people. In Canada, one proposed measure to protect young people is to ban all food and beverage marketing to children

Unhealthy food marketing to New Zealand children and adolescents through the internet.

TLDR
Compared to traditional media, the internet allows food marketers to use engaging techniques to directly interact with children, and the extent of food marketing on popular non-food websites was found to be low.

Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments

TLDR
Effects of sensitization were reflected in participants’ stated reactions to the information in the booklet, and also in the relative occurrence of marketer- oriented themes and social justice-oriented themes, respectively, less and more after sensitization.

Food marketing to children in Canada: a settings-based scoping review on exposure, power and impact.

  • Rachel J L Prowse
  • Medicine
    Health promotion and chronic disease prevention in Canada : research, policy and practice
  • 2017
TLDR
The current evidence suggests that "place" may be an important marketing component to be included in public policy in order to broadly protect children from unhealthy food marketing.

Food and Beverage Marketing in Schools: A Review of the Evidence

TLDR
There remains a need for a core set of standard and universal measures that are sufficiently rigorous and comprehensive to assess the totality of school food and beverage marketing practices that can be used to compare exposure between study contexts and over time.

Unhealthy food, integrated marketing communication and power: a critical analysis

TLDR
This discussion aims to generate greater recognition of the broader environmental circumstances and processes that surround food marketing tactics and their consequences for public health nutrition, and to contribute to an expanded understanding of unhealthy food marketing and its unintended consequences.

Adolescents’ Response to Food Marketing in Delhi, India

The purpose of this study was to document young adolescents’ response to food marketing in Delhi, India. Focus groups were conducted with 151 school-going adolescents in 6th and 8th grades in five

Observations of Marketing on Food Packaging Targeted to Youth in Retail Food Stores

TLDR
The results highlight the importance of examining food marketing techniques in the retail food store environment, where visual cues from television and the internet may be reinforced.
...