Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.

Abstract

Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.

Cite this paper

@article{Carrol1983IdentifyingCS, title={Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.}, author={Nora Carrol and Josh Gagon}, journal={Journal of health care marketing}, year={1983}, volume={3 3}, pages={22-34} }