Identifying competitive customer value propositions in retailing

  title={Identifying competitive customer value propositions in retailing},
  author={Timo Rintam{\"a}ki and Hannu Kuusela and Lasse Mitronen},
  journal={Managing Service Quality},
Purpose – The purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.Design/methodology/approach – The paper draws on existing literature on customer value and competitive advantage in order to form an understanding of the key dimensions of customer value, developing a hierarchical model of value propositions and establishing a link between customer value and competitive advantage.Findings – The work suggests a framework for… Expand

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