Identifying a Company's Non-Customer Online Communities: a Proto-typology

  title={Identifying a Company's Non-Customer Online Communities: a Proto-typology},
  author={Edna O. F. Reid},
This paper describes an exploratory, qualitative study of a process for extracting, identifying and exploiting an enterprise's implicit (less visible) web communities using link analysis. By identifying the implicit communities' relationships to a specific enterprise, the information can be organized into stakeholder groups and used for 'listening' to the external environments. A proto-typology was derived using analysis of 445 hypertext links and their associated textual annotations (comments… CONTINUE READING