Identifying X-Consumers Using Causal Recipes: “Whales” and “Jumbo Shrimps” Casino Gamblers

@article{Woodside2011IdentifyingXU,
  title={Identifying X-Consumers Using Causal Recipes: “Whales” and “Jumbo Shrimps” Casino Gamblers},
  author={Arch G. Woodside and Mann Zhang},
  journal={Journal of Gambling Studies},
  year={2011},
  volume={28},
  pages={13-26}
}
X-consumers are the extremely frequent (top 2–3%) users who typically consume 25% of a product category. This article shows how to use fuzzy-set qualitative comparative analysis (QCA) to provide “causal recipes” sufficient for profiling X-consumers accurately. The study extends Dik Twedt’s “heavy-half” product users for building theory and strategies to nurture or control X-behavior. The study here applies QCA to offer configurations that are sufficient in identifying “whales” and “jumbo… CONTINUE READING
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