Identifying Types of Misalignments between Promotion Emails and Landing Pages

Abstract

A key requirement of successful online marketing is to maintain the quality of hyperlinks. However, it is not uncommon for users to get confused or disappointed by a wide range of misalignments between links and their landing pages. This paper presents an online survey that identifies types of such misalignments perceived by recipients. 
DOI: 10.1145/3170427.3188684

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