Identifying Purchase Intent from Social Posts

  title={Identifying Purchase Intent from Social Posts},
  author={Vineet Gupta and Devesh Varshney and Harsh Jhamtani and Deepam Kedia and Shweta Karwa},
In present times, social forums such as Quora and Yahoo! Answers constitute powerful media through which people discuss on a variety of topics and express their intentions and thoughts. Here they often reveal their potential intent to purchase ‘Purchase Intent’ (PI). A purchase intent is defined as a text expression showing a desire to purchase a product or a service in future. Extracting posts having PI from a user’s social posts gives huge opportunities towards web personalization, targeted… CONTINUE READING
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