• Corpus ID: 44444037

Identification of new tools from behavioral economics and social psychology to help control chronic diseases

  title={Identification of new tools from behavioral economics and social psychology to help control chronic diseases},
  author={Braden K. Mogler and Suzanne B. Shu and Craig R. Fox and Noah J. Goldstein and Ronald G. Victor and Jos{\'e} J. Escarce and Martin F. Shapiro},
Despite a revolution in therapeutics, the ability to control chronic diseases remains elusive. We present here a conceptual model of the potential role of behavioral tools in chronic disease control. Clinicians implicitly accept the assumption that patients will act rationally to maximize their self-interest. However, patients may not always be the rational actors that we imagine. Major behavioral barriers to optimal health behavior include patients’ fear of threats to health, unwillingness to… 

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