Identification of Research Gap: T-Commerce Impulse Purchase for iTV Advertising

  title={Identification of Research Gap: T-Commerce Impulse Purchase for iTV Advertising},
  author={Azizah Che Omar and Norshuhada Shiratuddin and Siti Mahfuzah Sarif and Ariffin Abdul Mutalib and Sabrina Mohd Rashid},
  journal={2013 International Conference on Informatics and Creative Multimedia},
Itv advertising provides consumers with new sales channels as well as gives higher return to the advertisers. T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient. Studies show that there is a necessity to examine the factors influencing individuals to purchase products on television shopping program. However, research effort on this is minimal. Also, design models that are dedicated to… CONTINUE READING

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