Idea in a Bottle - A New Method for Creativity in Open Innovation

@inproceedings{Guertler2013IdeaIA,
  title={Idea in a Bottle - A New Method for Creativity in Open Innovation},
  author={Matthias Guertler and Christopher Munzberg and Udo Lindemann},
  booktitle={ICCC},
  year={2013}
}
This paper presents an approach to increase the creativity of ideas/solutions in an idea contest. Analog to a letter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a company’s innovation process to its environment (e.g. customers, suppliers). By… CONTINUE READING