IT and Business Alignment: The Effect on Productivity and Profitability

@article{Nash2009ITAB,
  title={IT and Business Alignment: The Effect on Productivity and Profitability},
  author={Elby M. Nash},
  journal={IT Professional},
  year={2009},
  volume={11}
}
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability. 

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