Corpus ID: 197886285

INTEGRATED MARKETING COMMUNICATION POCARI SWEAT TO BE THE BEST BRAND ON ION SOFTDRINK CATEGORY

@inproceedings{Wahyuni2018INTEGRATEDMC,
  title={INTEGRATED MARKETING COMMUNICATION POCARI SWEAT TO BE THE BEST BRAND ON ION SOFTDRINK CATEGORY},
  author={Itca Istia Wahyuni and Dini Salmiyah Fithrah Ali},
  year={2018}
}
The Pocari Sweat's goal is become the top brand on ion Soft drink Category. To achieve that goal, Pocari Sweat create the Integrated Marketing Communication strategy that combine any tools, such as advertising, Public Relations, Direct Marketing, Sales Promotion, Personal Selling, Event and Sponsorship. In one year period of media buying, one of the integrated marketing communication tools chooses to the main strategy. It related to what the purpose and goal that to be achieved. Pocari Sweat in… Expand

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