• Corpus ID: 167834678

INNOVATIVE DISTRIBUTION STRATEGIES AND PERFORMANCE OF SELECTED MULTINATIONAL CORPORATIONS (MNCs) AND DOMESTIC MANUFACTURING FIRMS IN NIGERIA

@inproceedings{Oladun2012INNOVATIVEDS,
  title={INNOVATIVE DISTRIBUTION STRATEGIES AND PERFORMANCE OF SELECTED MULTINATIONAL CORPORATIONS (MNCs) AND DOMESTIC MANUFACTURING FIRMS IN NIGERIA},
  author={Michael Makeyoh Oladun},
  year={2012}
}
INFLUENCE ON THE PERFORMANCE OF CEMENT MANUFACTURING FIRMS IN KENYA
This study investigated the influence of channel communication strategy on the performance of cement manufacturing firms in Kenya. The study used survey research design. The target population was 469

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