INNOVATION CHALLENGES ENCOUNTERED BY SMALL AND MEDIUM ENTERPRISES IN NAIROBI, KENYA

@inproceedings{Gachara2018INNOVATIONCE,
  title={INNOVATION CHALLENGES ENCOUNTERED BY SMALL AND MEDIUM ENTERPRISES IN NAIROBI, KENYA},
  author={Hottensiah N Gachara and Mercy Gacheri Munjuri},
  year={2018}
}
The current business environment is characterized by tough and unpredictable competitions. All organizations, regardless of their size and scope of operation are faced with tough competition challenges and in order for them to cope with this state of affairs, SMEs are turning to innovation in order to stay afloat. Kenya has a sizeable SME sector that the government is making efforts to grow and develop. Recent studies have looked at the effective factors which are seen to lead to the increase… CONTINUE READING