Corpus ID: 167623923

INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA

@article{Ranga2014INFLUENCERMA,
  title={INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA},
  author={Mamta Ranga and D. Sharma},
  journal={Abhinav-International Monthly Refereed Journal Of Research In Management & Technology},
  year={2014},
  volume={3},
  pages={16-21}
}

Mamta Ranga, D. Sharma

Published 2014

Business

Abhinav-International Monthly Refereed Journal Of Research In Management & Technology

Marketing is just not only to make offered a product to customer rather it has become the art of delivering the experience today. The time has gone where you have to make your individual efforts to advertise your product, now one can use the knowledge of some popular personalities (Influencers) to target the mass customers with the use of social media channels like television, Facebook ,twitter, YouTube etc. where individual reach is not possible. At present, the numbers of internet surfing is… CONTINUE READING

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