Corpus ID: 54993439

INFLUENCE OF STRATEGIC DECISIONS ON THE COMPETITIVE INSURANCE MARKET DYNAMICS IN KENYA

@article{Abongo2018INFLUENCEOS,
  title={INFLUENCE OF STRATEGIC DECISIONS ON THE COMPETITIVE INSURANCE MARKET DYNAMICS IN KENYA},
  author={B. O. Abongo and T. Senaji and R. Mutinda},
  journal={Strategic Journal of Business \& Change Management},
  year={2018},
  volume={5}
}
The study sought to establish the effect of strategic decisions on the competitive insurance market dynamics in Kenya. To explore the influence of strategic decisions on competitive insurance market dynamics, the researcher measured the direction of demand and supply of insurance as measured by the quality of strategic decisions emanating from Kenyan insurance companies. The e exploratory data was collected from the 62 insurance companies and 385 insurance customers. The study adopted a multi… Expand

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