Corpus ID: 167662932

IN-GAME ADVERTISING: ADVANTAGES AND LIMITATIONS FOR ADVERTISERS

@article{Ghirvu2012INGAMEAA,
  title={IN-GAME ADVERTISING: ADVANTAGES AND LIMITATIONS FOR ADVERTISERS},
  author={Alina Irina Ghirvu},
  journal={USV Annals of Economics and Public Administration},
  year={2012},
  volume={12},
  pages={114-119}
}
  • Alina Irina Ghirvu
  • Published 2012
  • Business
  • USV Annals of Economics and Public Administration
  • The increase fragmentation of mass-media and the decline on television efficiency in promotion and market targeting, determined the appearance and development of new methods, more efficient for communicating with consumers, especially for gaining attention of those who are not for the moment consumers of a specific brand. The attempt of finding new promotion methods, video games found a place as a new advertising environment. In-game advertising is remarkable due to its numerous benefits… CONTINUE READING
    7 Citations

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