• Corpus ID: 55389801

IMPACT OF PAKISTAN TELEVISION (PTV) DRAMAS ON RURAL CULTURE: A CASE STUDY OF DISTRICT LAYYAH

@inproceedings{Juni2014IMPACTOP,
  title={IMPACT OF PAKISTAN TELEVISION (PTV) DRAMAS ON RURAL CULTURE: A CASE STUDY OF DISTRICT LAYYAH},
  author={Muhammad Sher Juni and Javeria Kareem and Muhammad Kakabad Alam and Irfan Haider and Aqeel Ashraf},
  year={2014}
}
This study is an effort to investigate the “Impact of PTV Prime Time Dramas on Rural Culture in District Layyah.” The study used the survey method for data collection. A sample of 308 respondents consisting of 154 Males and 154 Females has been taken from the rural areas of district Layyah, using purposive and convenience sampling technique. The findings indicate that majority of overall respondents prefer to watch PTV prime time dramas to gratify their entertainment needs and they follow the… 

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