IKEA marketing entry strategy in China

@inproceedings{Mullern2017IKEAME,
  title={IKEA marketing entry strategy in China},
  author={Tomas Mullern and Liudmila Chikhun},
  year={2017}
}
  • Tomas Mullern, Liudmila Chikhun
  • Published 2017
Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore, internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which was founded in 1943. Under the big background of economic globalization, IKEA sizes every opportunity to entry foreign markets And nowadays… CONTINUE READING