• DOI:10.1177/1461444810365313
Corpus ID: 23321842

I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience

@article{Marwick2011ITH,
  title={I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience},
  author={Alice E. Marwick and D. Boyd},
  journal={New Media & Society},
  year={2011},
  volume={13},
  pages={114 - 133}
}

Alice E. Marwick, D. Boyd

Published 2011

Sociology, Computer Science

New Media & Society

Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some… CONTINUE READING

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