I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience

  title={I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience},
  author={Alice E. Marwick and Danah Boyd},
  journal={New Media \& Society},
  pages={114 - 133}
Social media technologies collapse multiple audiences into single contexts, making it difficult for people to use the same techniques online that they do to handle multiplicity in face-to-face conversation. This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some… 
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