I'm no longer torn after choice: how explicit choices implicitly shape preferences of odors.

@article{Coppin2010ImNL,
  title={I'm no longer torn after choice: how explicit choices implicitly shape preferences of odors.},
  author={G{\'e}raldine Coppin and Sylvain Delplanque and Isabelle Cayeux and Christelle Porcherot and David Sander},
  journal={Psychological science},
  year={2010},
  volume={21 4},
  pages={
          489-93
        }
}
Several studies have shown that preferences can be strongly modulated by cognitive processes such as decision making and choices. However, it is still unclear whether choices can influence preferences of sensory stimuli implicitly. This question was addressed here by asking participants to evaluate odors, to choose their preferred odors within pairs, to reevaluate the odors, and to perform an unexpected memory test. Results revealed, for the first time in the study of olfaction, the existence… CONTINUE READING

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