I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

@article{Lee2014ImMB,
  title={I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations},
  author={Saerom (Ronnie) Lee and Karen Page Winterich and William T. Ross},
  journal={Journal of Consumer Research},
  year={2014},
  volume={41},
  pages={678-696}
}
Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that moral identity decreases donations when recipients are responsible for their plight. Mediation analysis reveals that empathy and justice underlie these effects such that moral identity increases… 

Figures from this paper

Moral identity and empathy promote prosocial behavior only toward blameless AIDS patients.
TLDR
The results demonstrated that when AIDS patients were not responsible for their plight (blameless), moral identity and empathy (regardless of trait or activated) showed positive effects on donation, however, all positive effects disappeared, indicating that the prosocial effects of moral Identity and empathy are conditioned by characteristics of the beneficiaries.
Being moral and doing good to others
Although previous research has established that moral emotion, moral judgment, and moral identity influence consumer intention to engage in prosocial behavior (e.g. donating, volunteering) under some
You Did What with My Donation?! Betrayal of Moral Mandates Increases Negative Responses to Redirected Donations to Donor-to-Recipient Charities
While research identifies predictors of charitable giving, little is known about what happens after the donation takes place. Accordingly, the present work examines how consumers respond when they
Empathy impairs virtue: the influence of empathy and vulnerability on charitable giving
TLDR
The present research identifies a novel moderator of the effect of empathy on charitable giving and elucidates the underlying mechanism of concern about self that moderates the influence of empathy by moderating receivers' vulnerability.
“I Don’t Want Your Compassion!”. The Importance of Empathy for Morality.
After the great enthusiasm about the moral potentialities of empathy of the last thirty years, this phenomenon has been recently called into question, if not openly criticized, by both philosophers
Perceived fear, empathy and financial donations to charitable services
ABSTRACT Charities are non-profit services that address diverse social needs. As securing financial donations is critical to their continued operation, they engage in a range of fund-raising
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
This research proposes that consumers vary in their response to company moral transgressions as a function of power distance belief (PDB), which is the extent that consumers accept inequality (a
Why Do They Help People with AIDS/HIV Online? Altruistic Motivation and Moral Identity
  • Yumeng Hu
  • Psychology
    Journal of Social Service Research
  • 2019
Abstract With the help of information and communication technologies, people can enjoy online social services, especially some stigmatized groups. In China, it is popular for AIDS patients to seek
...
...

References

SHOWING 1-10 OF 92 REFERENCES
Immorality from empathy-induced altruism: when compassion and justice conflict
Results of 2 experiments supported the proposal that empathy-induced altruism can lead one to act in a way that violates the moral principle of justice. In each experiment, participants were asked to
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
Each year, people in the United States donate more than $200 billion to charitable causes. Despite the lack of understanding of whether and how recognition increases charitable behavior, charities
Moral Identity and Judgments of Charitable Behaviors
In several studies, the authors examine the potential to leverage a consumer's moral identity to enhance brand and company identification and promote goodwill through community relations. Studies 1a
Moral identity and the experience of moral elevation in response to acts of uncommon goodness.
TLDR
Four studies using survey and experimental designs examined whether people whose moral identity is highly self-defining are more susceptible to experiencing a state of moral elevation after being exposed to acts of uncommon moral goodness and showed that the elevation mediates the relationship between moral identity, witnessing uncommon goodness, and prosocial behavior.
Moral disengagement in ethical decision making: a study of antecedents and outcomes.
TLDR
Testing hypotheses with 3 waves of survey data support 4 individual difference hypotheses, specifically, that empathy and moral identity are negatively related to moral disengagement, while trait cynicism and chance locus of control orientation are positively related tomoral disengagement.
To Avenge or Not to Avenge? Exploring the Interactive Effects of Moral Identity and the Negative Reciprocity Norm
Across three studies, the authors examine the interactive effects of moral identity and the negative reciprocity norm in predicting revenge. The general argument is that moral identity provides the
Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions
Across five studies, the authors investigate how social identification influences consumer preference for discount-based promotions (i.e., cents-off deals) versus donation-based promotions (in which
Empathy and justice motivation
Empathic distress is defined as an aversive feeling contingent on another's physical, emotional, or economic distress. The paper (1) summarizes a developmental scheme consisting of four stages of
Moral identity and the expanding circle of moral regard toward out-groups.
This article examines moral identity and reactions to out-groups during intergroup conflict Four studies suggest that a highly self-important moral identity is associated with an expansive circle of
...
...