Hypothesis-consistent testing and semantic priming in the anchoring paradigm: A selective accessibility model.

@article{Mussweiler1999HypothesisconsistentTA,
  title={Hypothesis-consistent testing and semantic priming in the anchoring paradigm: A selective accessibility model.},
  author={Thomas Mussweiler and Fritz Strack},
  journal={Journal of Experimental Social Psychology},
  year={1999},
  volume={35},
  pages={136-164}
}
Results of four studies support the notion that anchoring effects are mediated by mechanisms of hypothesis-consistent testing and semantic priming. According to the suggested Selective Accessibility Model, judges use a hypothesis-consistent test strategy to solve a comparative anchoring task. Applying this strategy selectively increases the accessibility of anchor-consistent knowledge which is then used to generate the subsequent absolute judgment. Studies 1 and 2 demonstrate that absolute… 

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