Hyperlinks and networked communication: a comparative study of political parties online

  title={Hyperlinks and networked communication: a comparative study of political parties online},
  author={Robert Ackland and Rachel K. Gibson},
  journal={International Journal of Social Research Methodology},
  pages={231 - 244}
  • R. Ackland, R. Gibson
  • Published 3 April 2013
  • Business
  • International Journal of Social Research Methodology
This study analyses hyperlink data from over 100 political parties in six countries to show how political actors are using links to engage in a new form of ‘networked communication’ to promote themselves to an online audience. We specify three types of networked communication – identity reinforcement, force multiplication and opponent dismissal – and hypothesize variance in their performance based on key party variables of size and ideological outlook. We test our hypotheses using an original… 
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