Hyper-personalization – fashion sustainability through digital clienteling

@article{Jain2018HyperpersonalizationF,
  title={Hyper-personalization – fashion sustainability through digital clienteling},
  author={Geetika Jain and Sapna Rakesh and Mohd Kamalun Nabi and Kostubh Raman Chaturvedi},
  journal={Research Journal of Textile and Apparel},
  year={2018}
}
Purpose This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation modeling. The traditional method of customer passive observance has been transformed to dominance, where, the fundamental challenge for companies is to understand consumer behavior, work on cost-efficiency and implement sustainable innovation. Design/methodology/approach To investigate this emerging issue, this… 

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