Hybrid Multiple Channels-Based Recommendations for Mobile Commerce

  title={Hybrid Multiple Channels-Based Recommendations for Mobile Commerce},
  author={Chuen-He Liou and Duen-Ren Liu},
  journal={2010 43rd Hawaii International Conference on System Sciences},
Mobile data communications have evolved as the number of third generation (3G) subscribers has increased to conduct mobile commerce. Multichannel companies would like to develop mobile commerce but meet difficulties because of lack of knowledge about users' consumption behaviors on the new mobile channel. Typical collaborative filtering (CF) recommendations may suffer from the so-called sparsity problem because few products are browsed on the mobile Web. In this study, we propose a hybrid… CONTINUE READING


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