Corpus ID: 55265757

Hungry for More? An Analysis of Bon Appétit’s Digital Brand Extension Strategies and their Potential Uses and Gratifications

@inproceedings{Johnson2017HungryFM,
  title={Hungry for More? An Analysis of Bon App{\'e}tit’s Digital Brand Extension Strategies and their Potential Uses and Gratifications},
  author={Leah M Johnson},
  year={2017}
}

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