Hunger promotes acquisition of nonfood objects.

  title={Hunger promotes acquisition of nonfood objects.},
  author={Alison Jing Xu and Norbert Schwarz and R. Keith Sa Wyer},
  journal={Proceedings of the National Academy of Sciences of the United States of America},
  volume={112 9},
Hunger motivates people to consume food, for which finding and acquiring food is a prerequisite. We test whether the acquisition component spills over to nonfood objects: Are hungry people more likely to acquire objects that cannot satisfy their hunger? Five laboratory and field studies show that hunger increases the accessibility of acquisition-related concepts and the intention to acquire not only food but also nonfood objects. Moreover, people act on this intention and acquire more nonfood… CONTINUE READING
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